Parenting Update: Q1 2018

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Welcome to Generation Media’s Parenting Update for Q1 2018.

 

Highlights from this Quarter for the Parenting Update are:

  • TV still delivers the largest share of media time for HWCH 0-3 but social is on the rise.
  • Babycentre and Mumsnet have the highest GSQ scores.
  • Bounty has launched a new parenting app.
  • The top apps this month are YouTube Kids and BBC CBeebies Playtime Island.

By Loveday Weller

Associate Director of Content