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Think Global: Act Local

Reaching international audiences is often crucial to driving growth and expanding the footprint of your business. Generation Media identifies the considerations brands to need to discuss before advertising across multiple markets.   Reaching international audiences is often crucial to driving

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Will the pandemic modernise advertising trading practices?

With tough decisions ahead about how to spend advertising budgets in Q4, will traditional channels need to modernise their trading terms to remain attractive to advertisers?   Linear TV has long been facing a battle to maintain its relevance in

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Facebook vs. Amazon – has the battle now officially begun?

When the world’s largest social media network decides to become an ecommerce platform, you can expect potentially significant long-term impacts. So are we seeing the start of a battle between two of the world’s largest companies?   As the world

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Cinema is back

As the cinema industry prepares for a post-pandemic reopening, research and creative content solutions will be key to ensuring a fast return to normality. Most European countries have set their dates for the reopening of cinemas to the public. Dates

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“The winners and losers of content during lockdown”

Content has been incredibly important during Covid-19. Let’s take a brief look at the content creators who have won our hearts and why. It comes as no surprise that during ‘lock-down’ searches for streaming services rose by 49% with Disney

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YouTube Strategy: Surfing the Shifting Sands in 2020

As kids viewing habits transition from linear TV to other AV channels, YouTube’s place is becoming more central to all media plans focused upon reaching a kids audience. However, on the backdrop of this audience migration onto the platform, in

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Kids TV: A Whistle Stop Tour

It is widely reported across the industry that TV viewing figures are in the decline, with the latest full year figures for 2019 indicating a 19% YoY decline in CH equivalent impacts. Current circumstances with Covid-19 and the lockdown measures

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Lockdown = increased TV viewing…right?

Since the UK lockdown began, children’s media consumption has increased across most channels. So how has linear TV viewing fared, and how can this insight inform A/W 2020 strategies?   It’s a natural assumption to make. Children are in lockdown,

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5 top tips to improve your e-commerce strategy

With the majority of retailers closing stores temporarily, we have seen an unpresedented shift to online shopping in many sectors with Amazon at the helm. Criteo especially, with its significant grocery portfolio including the likes of ASDA, Morrisons and Sainsbury’s,

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