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The continued rise of the Influencer

How the influencer landscape has evolved over the last 100 days   At the beginning of the Coronavirus crisis, there was talk of the ‘death of influencer marketing. The issue was multi-layered: a backlash against paid-for or sponsored content, the

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Is your brand ready for the social renaissance?

It’s never been more important to meet your customer wherever they are.   This weekend sees the reopening of pubs and restaurants in the UK after over three months of social distancing in the UK.  Excitement has peaked to the

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Facebook likes in short supply

FMCG giants the latest to drop ad spend from Mark Zuckerberg’s platform; but how far will the exodus continue? A coalition of civil rights groups have called on advertisers to pause advertising money to Facebook until at least the end

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CineEurope 2020: Determination, Unity, Togetherness

A virtual CineEurope provided distributors and exhibitors with clarity and a strong sense of direction to return to normality.     CineEurope took place online last week, instead of in sunny Barcelona. Even though Cinema was one of the biggest

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UK toy stores are open for business

Monday 15th June saw the reopening of key Toys and Games retailer’s bricks and mortar stores across the UK market. A small number of efforts have been made to reconnect with customers and create a new normal instore experience.  

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#BLACKLIVESMATTER: Keeping the movement alive within the workplace

As the Black Lives Matter movement hits the headlines Managing Director Lisa Morgan collaborates with Account Manager Enitan Fe-Cados to outline how business leaders can support and provide unity on the subject of racism and diversity in their organisations. Following

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