The Euros finally hit our TV screens on 11th June, after a year’s delay because of the global...
See AllGoogle and Amazon have announced that they are passing on the entire cost of a new UK digital services tax to advertisers, leading to repercussions across the entire digital ecosystem, with unintended impact on demand and supply across the UK’s
Read MoreIn the third episode of our new series of podcasts with movers and shakers from across the media industry, the Head of Media and Diversity and Inclusion at ISBA talks to Generation Media’s Managing Director. In this week’s episode, voice
Read MoreIt’s Back to School time and with it a return to “normality” for children’s media habits after, for many, almost 6 months ways from the classroom. But what represents normal in September 2020 and beyond? Lockdown has presented an
Read MoreGeneration look at how the current executive order in the United states could affect TikTok’s stance in the global market. During the last quarter, TikTok has been under the most intense scrutiny since its inception. Brand safety features and compliance
Read MoreIn an ever-evolving world, digital eCommerce is taking more of a centre stage. With Amazon’s growth and the explosion of online retail across the UK in these uncertain times, many brands are looking to grow their own eComm offerings but
Read MoreDiversity and inclusion should be at the heart of every organisation; the lack of accountability often leaves these issues unaddressed. We delve into the reasons why actions to address diversity should be an integral part of your company. For
Read MoreNew video platforms continue to emerge, but the TV set remains the favourite way to consume content. How do we harness these in 2020 and beyond to ensure TV (in all formats) remains relevant to marketing plans. Linear TV
Read MoreIn the second episode of our new series of podcasts with movers and shakers from across the media industry, the SVP of Zapf and MGA Entertainment and Chairman of the BTHA talks to Generation Media’s CEO. In this week’s episode,
Read MoreFollowing a continued run of New Business success in 2020, Generation Media has been appointed to handle the planning and buying account for Naturelly. Naturelly was founded by Dean & Joan Dempsey, a husband and wife team. Trying to find
Read MoreHow the influencer landscape has evolved over the last 100 days At the beginning of the Coronavirus crisis, there was talk of the ‘death of influencer marketing. The issue was multi-layered: a backlash against paid-for or sponsored content, the
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