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Back to School doesn’t mean back to normal

It’s Back to School time and with it a return to “normality” for children’s media habits after, for many, almost 6 months ways from the classroom. But what represents normal in September 2020 and beyond?   Lockdown has presented an

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What are the implications of the potential TikTok ban in the US

Generation look at how the current executive order in the United states could affect TikTok’s stance in the global market. During the last quarter, TikTok has been under the most intense scrutiny since its inception. Brand safety features and compliance

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Building blocks for B2C

In an ever-evolving world, digital eCommerce is taking more of a centre stage. With Amazon’s growth and the explosion of online retail across the UK in these uncertain times, many brands are looking to grow their own eComm offerings but

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The continued rise of the Influencer

How the influencer landscape has evolved over the last 100 days   At the beginning of the Coronavirus crisis, there was talk of the ‘death of influencer marketing. The issue was multi-layered: a backlash against paid-for or sponsored content, the

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