With so many disparate businesses cropping up in the Digital Media space, the choice advertisers...
See AllHow the influencer landscape has evolved over the last 100 days At the beginning of the Coronavirus crisis, there was talk of the ‘death of influencer marketing. The issue was multi-layered: a backlash against paid-for or sponsored content, the
Read MoreIt’s never been more important to meet your customer wherever they are. This weekend sees the reopening of pubs and restaurants in the UK after over three months of social distancing in the UK. Excitement has peaked to the
Read MoreAdvertising on each peripheral social channel is unique; whether we are discussing Reddit, Snapchat, Twitter or Spotify, each channel has its own distinct audience, bespoke advertising formats and targeting mechanisms in place. Therefore, when running paid social outside of Facebook
Read MoreWe’re delighted to introduce a new series of podcasts with movers and shakers from across the media industry in discussion with the team at Generation Media
Read MoreFMCG giants the latest to drop ad spend from Mark Zuckerberg’s platform; but how far will the exodus continue? A coalition of civil rights groups have called on advertisers to pause advertising money to Facebook until at least the end
Read MoreA virtual CineEurope provided distributors and exhibitors with clarity and a strong sense of direction to return to normality. CineEurope took place online last week, instead of in sunny Barcelona. Even though Cinema was one of the biggest
Read MoreMonday 15th June saw the reopening of key Toys and Games retailer’s bricks and mortar stores across the UK market. A small number of efforts have been made to reconnect with customers and create a new normal instore experience.
Read MoreAs the Black Lives Matter movement hits the headlines Managing Director Lisa Morgan collaborates with Account Manager Enitan Fe-Cados to outline how business leaders can support and provide unity on the subject of racism and diversity in their organisations. Following
Read MoreReaching international audiences is often crucial to driving growth and expanding the footprint of your business. Generation Media identifies the considerations brands to need to discuss before advertising across multiple markets. Reaching international audiences is often crucial to driving
Read MoreWith tough decisions ahead about how to spend advertising budgets in Q4, will traditional channels need to modernise their trading terms to remain attractive to advertisers? Linear TV has long been facing a battle to maintain its relevance in
Read MoreGeneration Media act as an extension to your team delivering an array of specialist marketing services so please do get in touch today.
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