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Online Heads to the High Street

E-commerce is fast becoming the priority for sales brands as Asos buys Topshop, Topman and Miss Selfridge and more high street stores face closure.   Online fashion retailer Asos confirmed on Monday 1st February that it is acquiring Arcadia’s Topshop,

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New Year: New Features across social

There have been multiple changes on social platforms since start of the year so let’s take a look at how this might impact how we communicate. The world of social media is frequently evolving, with constant updates and changes keeping

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TikTok: It’s time to talk

If you’ve been wondering about TikTok make sure you attend next week’s Generation Academy webinar.   2020 will be known as the year that TikTok secured its place in mainstream culture.  Launched as ‘Douyin’ in China in September 2016. Parent

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The Big Fat Quiz of 2020 Toys & Games advertising

In a shameless re-appropriation of Channel 4’s quiz format, we bring you the key take outs from the 2020 Toys & Games advertising market. 2020 was characterised by disruption, challenges and pessimism. However, from an advertising perspective at least, it

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Brands, Place, Trace: Vaccinate against bad planning in 2021

As we embark on another lockdown for 2021, adapting to the ‘new normal’ has become a necessity across all aspects of our lives.  Marketing plans are no exception and strategies need to be modified with a fresh approach to reach

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Generation Academy: Christmas Retail Round-up

Last week we hosted our final Generation Academy session of 2020, where we were joined by a panel of industry experts to discuss 2020 in toy retail and the long-term impacts of the pandemic.   On Thursday 17th December we

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End of lockdown lifeline for physical retail?

Millions of shoppers took to the streets following the end of lockdown in the UK delivering a short term boost to sales figures.   Lockdown restrictions officially ended in England (for some regions at least) on Wednesday 2nd December, prompting

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