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Content Strategy: 3 key questions you need to ask

More and more brands are developing content to engage with their audiences. In this article, we share our top recommendations on how to use content to maximise brand engagement and reach.   A substantial number of kids and family brands

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Super League Saga

In what was an extremely turbulent week for Football fans across the world, the proposal of a “European Super League” (ESL) finally came to what we assume is a conclusion on Tuesday. Or is it? The ESL was the proposal

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5 Essential Tips for your Digital Marketing Strategy

With so many disparate businesses cropping up in the Digital Media space, the choice advertisers face to maximise their business goals is becoming ever more convoluted. With this in mind, we have put together five essential tips to help the

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Easter In Lockdown: Boost for the EMEA Toy Industry?

Generation Media’s Director of International Alex Taylor-Smith looks at the latest developments in lockdown restrictions across Europe, with some top tips to ensure your Easter marketing activity is cutting through effectively.   Despite the challenging times we are living through,

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1 year on the Challenges and Opportunities…

On the 13th of March 2020 we unknowingly embarked on what was going to be our last working day in the Generation Media Central London office for over a year.  Little did we know then what the next year would

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The Covid Effect in Germany

Generation Media’s Country Manager Anja Schuh offers the inside line on how the pandemic in Germany has affected the people, toy market and kids media usage.   Similar to the majority of countries across the globe, the pandemic has ground

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