Toys and Games AV Update: November 2017 UK and Ireland


toys and games november snapshot


Welcome to the latest Generation Media Monthly Toys and Games AV Update.


Key findings in this report:

  • Viewing to Toys & Games TV advertising has declined 9% YoY
  • Hasbro is the #1 UK TV advertiser YTD with 15.7% SOV
  • YTD, commercial impacts on the children’s commercial channels have declined 18% YoY
  • POP remains the #1 children’s commercial channel in terms of share of commercial impacts
  • Children 4-6 are the fastest declining audience of the key Toys & Games demographics