Welcome to the latest Generation Media Monthly Toys and Games AV Update.
Key findings in this report:
- Viewing to Toys & Games TV advertising has declined 9% YoY
- Hasbro is the #1 UK TV advertiser YTD with 15.7% SOV
- YTD, commercial impacts on the children’s commercial channels have declined 18% YoY
- POP remains the #1 children’s commercial channel in terms of share of commercial impacts
- Children 4-6 are the fastest declining audience of the key Toys & Games demographics