Toys and Games AV Update: January 2018 UK and Ireland

First Slide



Welcome to the latest Generation Media Monthly Toys and Games AV Update.


Key findings in this report:

  • Children’s viewing to Toys & Games TV advertising has declined 11% YoY
  • Hasbro is the #1 UK TV Toys & Games advertiser in 2017 with 14.9% SOV
  • YTD, commercial impacts on the children’s commercial channels have declined 17% YoY
  • POP remains the #1 children’s commercial channel in terms of share of commercial impacts
  • Children 4-9, Girls 4-9 and Boys 4-9 are the fastest declining audience of the key UK Toys & Games demographic