Thought Of The Week

Content Strategy: 3 key questions you need to ask

More and more brands are developing content to engage with their audiences. In this article, we...

See All


Listen Podcast on Soundcloud

on Soundcloud

Toys and Games AV Update: January 2018 UK and Ireland

First Slide



Welcome to the latest Generation Media Monthly Toys and Games AV Update.


Key findings in this report:

  • Children’s viewing to Toys & Games TV advertising has declined 11% YoY
  • Hasbro is the #1 UK TV Toys & Games advertiser in 2017 with 14.9% SOV
  • YTD, commercial impacts on the children’s commercial channels have declined 17% YoY
  • POP remains the #1 children’s commercial channel in terms of share of commercial impacts
  • Children 4-9, Girls 4-9 and Boys 4-9 are the fastest declining audience of the key UK Toys & Games demographic