Toys and Games AV Update: December 2017 UK and Ireland
Welcome to the latest Generation Media Monthly Toys and Games AV Update.
Key findings in this report:
- Children’s viewing to Toys & Games TV advertising has declined 11% YoY
- Hasbro is the #1 UK TV advertiser YTD with 15.3% SOV
- YTD, commercial impacts on the children’s commercial channels have declined 17% YoY
- POP remains the #1 children’s commercial channel in terms of share of commercial impacts
- Children 4-9 and Boys 4-9 are the fastest declining audience of the key Toys & Games demographic