Toys and Games AV Update: December 2017 UK and Ireland

AV update december


Welcome to the latest Generation Media Monthly Toys and Games AV Update.


Key findings in this report:

  • Children’s viewing to Toys & Games TV advertising has declined 11% YoY
  • Hasbro is the #1 UK TV advertiser YTD with 15.3% SOV
  • YTD, commercial impacts on the children’s commercial channels have declined 17% YoY
  • POP remains the #1 children’s commercial channel in terms of share of commercial impacts
  • Children 4-9 and Boys 4-9 are the fastest declining audience of the key Toys & Games demographic