Welcome to the latest Generation Media Monthly Toys and Games AV Update.

Key findings in this report:

• Viewing to Toys & Games TV advertising has declined -10% YoY
• Flair is the #1 UK TV advertiser YTD with 15.6% SOV
• YTD, commercial impacts on the children’s commercial channels have declined -6% YoY
• Pop remains the #1 children’s commercial channel in terms of share of commercial impacts
• Children 7-12 are the fastest declining audience of the key Toys & Games demographics