GM Toys and Games AV Update: March 2018 UK and Ireland



Welcome to the latest Generation Media Monthly Toys and Games AV Update.


Key findings in this report:

  • Viewing to Toys & Games TV advertising has declined -10% YoY
  • Flair is the #1 UK TV advertiser YTD with 15.6% SOV
  • YTD, commercial impacts on the children’s commercial channels have declined -6% YoY
  • Pop remains the #1 children’s commercial channel in terms of share of commercial impacts
  • Children 7-12 are the fastest declining audience of the key Toys & Games demographics