GM Toys and Games AV Update: February 2018 UK and Ireland




Welcome to the latest Generation Media Monthly Toys and Games AV Update.


Key findings in this report:

  • Children’s viewing to Toys & Games TV advertising has declined 23% YoY
  • Flair is the #1 UK TV Toys & Games advertiser in January with 23.3% SOV
  • In January, commercial impacts on the children’s commercial channels have declined 4% YoY
  • POP remains the #1 children’s commercial channel in terms of share of commercial impacts
  • Boys 4-9 and Children 7-12 are the fastest declining audience of the key UK Toys & Games demographic