Welcome to the latest Generation Media Monthly Toys and Games AV Update.
Key findings in this report:
- Children’s viewing to Toys & Games TV advertising has increased 6% YoY
- Flair is the #1 UK TV Toys & Games advertiser YTD with 11.7% SOV
- In January, commercial impacts on the children’s commercial channels have declined 5% YoY
- POP remains the #1 children’s commercial channel in terms of share of commercial impacts
- Children 7-12 is the fastest declining audience of the key UK Toys & Games demographic