GM Toys and Games AV Update: April 2018 UK and Ireland



Welcome to the latest Generation Media Monthly Toys and Games AV Update.


Key findings in this report:

  • Children’s viewing to Toys & Games TV advertising has increased 6% YoY
  • Flair is the #1 UK TV Toys & Games advertiser YTD with 11.7% SOV
  • In January, commercial impacts on the children’s commercial channels have declined 5% YoY
  • POP remains the #1 children’s commercial channel in terms of share of commercial impacts
  • Children 7-12 is the fastest declining audience of the key UK Toys & Games demographic