GM: Kids Digital Online Update January 2018

 

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Welcome to January’s edition of Generation Media’s Monthly Kids Digital Online Update.

 

The Digital Update is an exclusive report based on Generation Media’s market research. This month’s highlights are: 

  • This Update sees Roblox, Disney and Miniclip remain as the UK’s Top 3 sites for kids, however Miniclip and Disney have swapped GSQ rankings since our December Update.
  • The YouTube influencer SevenSuperGirls has the largest increase in subscribers, with 124% MoM. None of their videos appear to be branded though.
  • YouTube Kids has dropped out of the Top 10 apps for 6-8 year olds on the App Store; whereas it’s still present on the Google Play store for this category.
  • PopJam, is a safe social content platform purpose-built for 2-13 year olds and is largely a 60/40 split between girls and boys. It has 1M global monthly unique visitors + 300K UK monthly unique visitors.

 

Please see the report for more information and insights!