GM: Kids Digital Online Update January 2018

 

 

Welcome to January’s edition of Generation Media’s Monthly Kids Digital Online Update.

 

The Digital Update is an exclusive report based on Generation Media’s market research. This month’s highlights are: 

• This Update sees Roblox, Disney and Miniclip remain as the UK’s Top 3 sites for kids, however Miniclip and Disney have swapped GSQ rankings since our December Update.
• The YouTube influencer SevenSuperGirls has the largest increase in subscribers, with 124% MoM. None of their videos appear to be branded though.
• YouTube Kids has dropped out of the Top 10 apps for 6-8 year olds on the App Store; whereas it’s still present on the Google Play store for this category.
• PopJam, is a safe social content platform purpose-built for 2-13 year olds and is largely a 60/40 split between girls and boys. It has 1M global monthly unique visitors + 300K UK monthly unique visitors.

 

Please see the report for more information and insights!