Toys and Games AV Update: October 2017 UK and Ireland

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Welcome to the latest Generation Media Monthly Toys and Games TV Update.

Key findings in this report:

  • Viewing to Toys & Games TV advertising has decline 9% YoY
  • Hasbro is the #1 UK TV advertiser YTD with 15.6% SOV
  • YTD, commercial impacts on the children’s commercial channels have decline 18% YoY
  • Pop remains the #1 children’s commercial channel in terms of share of commercial impacts
  • Children 4-6 and Girls 4-9 are the fastest declining audience of the key Toys & Games demographics