Naturelly appoints Generation Media for debut digital campaign
Following a continued run of New Business success in 2020, Generation Media has been appointed to handle the planning and buying account for Naturelly.
Naturelly was founded by Dean & Joan Dempsey, a husband and wife team. Trying to find healthy snacks was a challenge for the pair; especially when on days out or when picking up their two daughters from school and nursery. With tears and tantrums often following as a result, they set out a mission for a tasty and healthy snack for kids. Within no time Naturelly Jelly Juice was formed.
Dean Dempsey, comments “We chose to partner up with Generation Media because they are a leading specialist in communicating to families with young children and we felt the time was right to now collaborate with the right team to manage our media planning and buying whilst we grow the brand and our juicy jelly products across all of our key retailers nationwide. We look forward to Generation Media joining the Naturelly Family and helping us create and deliver fruitful campaigns throughout 2020 and beyond”.
Lisa Morgan, MD of Generation Media, shares “With the unprecedented situation we currently find ourselves in we have been working hard to identify opportunities to connect relevant consumers and brands, particularly those that can support children and parents during this difficult and unsettling time.”
Following its launch in 2008, Generation Media have established itself as the leading independents specialist for communications to children, young people and families and were recently announced as a top 20 media agency in Campaigns 2020 School Reports. This win further cements their position.
The first ecommerce campaign will launch on the 29th July 2020.