Thought Of The Week

Content Strategy: 3 key questions you need to ask

More and more brands are developing content to engage with their audiences. In this article, we...

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GM Thought of the Week

By The Power of Greyskull

“By the power of Greyskull”… probably a phrase that conjures powerful pangs of nostalgia amongst those of a certain generation. Did we ever expect that epic exhortation however to be followed by “Skeletor, you’re so MoneySuperMarket”? Whilst for this viewer, that surprise is mainly focused on He-Man’s newfound admiration for arch nemesis Skeletor, it perhaps shouldn’t be that surprising that a major advertising powerhouse has decided to utilise a children’s franchise to gain notoriety. After all, what evokes greater sentiment than a trip down memory lane?

Advertising which resonates emotionally with an audience has been proven time and again to have greater long term benefits for brands (with John Lewis being a notable case study), and by aligning themselves with an 80s classic creates a sense of longevity for audiences (something which more recent, online businesses cannot always claim in their own right). And it’s not only MoneySuperMarket following this trend – Halifax have employed a similar strategy through the use of Top Cat, The Flinstones and more recently Thunderbirds in their TV communications.

Which surely begs the question – which of today’s brands will be used in a similar vein in the future? Frozen has of course already made the breakthrough courtesy of Compare The Market’s Christmas “parody”, but in 20 years’ time will Peppa Pig be selling us life insurance? Or will Spongebob Squarepants be telling us which family car to buy? As interesting as it will be to find out, for now let us revel in Skeletor’s epic moves. “By the power of Greyskull…