GM: Kids Digital Online Update February 2018

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Welcome to February’s edition of Generation Media’s Monthly Kids Digital Online Update.

 

The Digital Update is an exclusive report based on Generation Media’s market research. This month’s highlights are: 

  • We continue to see Roblox, Disney and Miniclip remaining as the UK’s Top 3 sites for kids with the GSQ ranking for Roblox going up to 875 this month.
  • Giraffe Insights explores how Kids’ TV usage can influencer which websites they access.
  • BBC Kids apps and YouTube Kids continue to dominate the top spots for apps downloaded for kids.
  • YouTube influencer DanTDM has had the largest increase in subscribers and branded videos this month compared to the other top influencers.
  • Newly launched Block Star Planet provides an alternative to Minecraft/Roblox, targeting 8-13 year olds with a male skew (70%).