The New World Map 2012
Every site, app or property is re-evaluated every year, so their growth or decline can be tracked across the various editions. In 2012 we saw Habbo Hotel fall off the map completely. Conversely, sites like Twitch and MovieStarPlanet barely existed back in 2011 but they were impossible to ignore in 2012 as key properties on kids’ digital radars. The map also ‘predicted’ the rise of Minecraft – we can’t pretend that we were completely oblivious back in 2011, but visualising the internet in this way allowed us to identify that there was ‘uncharted territory’ in the tween boys space that would permit the rise of ‘the next big thing’ – and Minecraft has emphatically grown its island here.