Thought Of The Week

Content Strategy: 3 key questions you need to ask

More and more brands are developing content to engage with their audiences. In this article, we...

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Generation Media Coffee Break: Episode 7: All about Advertising with Stephen Woodford and Sharon Llloyd Barnes

To kick off another unprecedented year, Generation Media Director of Client Services, Lauren Coombs has a coffee break with CEO and Commercial Director of the UK Advertising Association Stephen Woodford and Sharon Llloyd Barnes to talk about the bigger picture that advertising plays during economic recovery, the challenges the industry are facing and how the AA are supporting and innovating with initiatives to help advertisers, agencies and media sales points  overcome these challenges as well as some reasons for optimism in 2021.