Kids TV: A Whistle Stop Tour

It is widely reported across the industry that TV viewing figures are in the decline, with the latest full year figures for 2019 indicating a 19% YoY decline in CH equivalent impacts. Current circumstances with Covid-19 and the lockdown measures

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Lockdown = increased TV viewing…right?

Since the UK lockdown began, children’s media consumption has increased across most channels. So how has linear TV viewing fared, and how can this insight inform A/W 2020 strategies?   It’s a natural assumption to make. Children are in lockdown,

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5 top tips to improve your e-commerce strategy

With the majority of retailers closing stores temporarily, we have seen an unpresedented shift to online shopping in many sectors with Amazon at the helm. Criteo especially, with its significant grocery portfolio including the likes of ASDA, Morrisons and Sainsbury’s,

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Life after lockdown….

Yesterday saw the easing of the strictest of social distancing measures across the world as Spain’s under 14s were allowed out of their homes for the first time in 6 weeks. For children 6 weeks feels like an eternity, just

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Google have stopped third-party measurement on kids’ content on YouTube

Google have just updated their YouTube advertising policy, restricting advertisers’ abilities to measure performance across Made for Kids (MFK) content on the platform. Following YouTube’s $170m fine last year for breaching COPPA by collecting and tracking personal details of minors

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More LOLS and less ZZZs

Why aren’t teenagers getting the message about social distancing? It’s clear from the photos and footage of crowds out and about in the sunshine, from personal experience, and even from Government polling according to this Telegraph article (paywall), that teenagers

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