Facebook likes in short supply

FMCG giants the latest to drop ad spend from Mark Zuckerberg’s platform; but how far will the exodus continue? A coalition of civil rights groups have called on advertisers to pause advertising money to Facebook until at least the end

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CineEurope 2020: Determination, Unity, Togetherness

A virtual CineEurope provided distributors and exhibitors with clarity and a strong sense of direction to return to normality.     CineEurope took place online last week, instead of in sunny Barcelona. Even though Cinema was one of the biggest

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UK toy stores are open for business

Monday 15th June saw the reopening of key Toys and Games retailer’s bricks and mortar stores across the UK market. A small number of efforts have been made to reconnect with customers and create a new normal instore experience.  

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#BLACKLIVESMATTER: Keeping the movement alive within the workplace

As the Black Lives Matter movement hits the headlines Managing Director Lisa Morgan collaborates with Account Manager Enitan Fe-Cados to outline how business leaders can support and provide unity on the subject of racism and diversity in their organisations. Following

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Think Global: Act Local

Reaching international audiences is often crucial to driving growth and expanding the footprint of your business. Generation Media identifies the considerations brands to need to discuss before advertising across multiple markets.   Reaching international audiences is often crucial to driving

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Will the pandemic modernise advertising trading practices?

With tough decisions ahead about how to spend advertising budgets in Q4, will traditional channels need to modernise their trading terms to remain attractive to advertisers?   Linear TV has long been facing a battle to maintain its relevance in

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Facebook vs. Amazon – has the battle now officially begun?

When the world’s largest social media network decides to become an ecommerce platform, you can expect potentially significant long-term impacts. So are we seeing the start of a battle between two of the world’s largest companies?   As the world

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Cinema is back

As the cinema industry prepares for a post-pandemic reopening, research and creative content solutions will be key to ensuring a fast return to normality. Most European countries have set their dates for the reopening of cinemas to the public. Dates

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“The winners and losers of content during lockdown”

Content has been incredibly important during Covid-19. Let’s take a brief look at the content creators who have won our hearts and why. It comes as no surprise that during ‘lock-down’ searches for streaming services rose by 49% with Disney

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YouTube Strategy: Surfing the Shifting Sands in 2020

As kids viewing habits transition from linear TV to other AV channels, YouTube’s place is becoming more central to all media plans focused upon reaching a kids audience. However, on the backdrop of this audience migration onto the platform, in

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