1 year on the Challenges and Opportunities…

On the 13th of March 2020 we unknowingly embarked on what was going to be our last working day in the Generation Media Central London office for over a year.  Little did we know then what the next year would

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The Covid Effect in Germany

Generation Media’s Country Manager Anja Schuh offers the inside line on how the pandemic in Germany has affected the people, toy market and kids media usage.   Similar to the majority of countries across the globe, the pandemic has ground

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Social Media: So what’s new?

As expert-led webinars and trade press are focussing more and more on social media, we reflect on why and how brands should adopt social platforms as part of their communication strategies.   Social media is currently getting a lot of

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Join The Clubhouse

There’s a new platform on the block, and Elon Musk is a fan. But what is Clubhouse all about, and what does it mean for the digital ecosystem?   New social platform Clubhouse has attracted extensive press attention recently. Dubbed

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Online Heads to the High Street

E-commerce is fast becoming the priority for sales brands as Asos buys Topshop, Topman and Miss Selfridge and more high street stores face closure.   Online fashion retailer Asos confirmed on Monday 1st February that it is acquiring Arcadia’s Topshop,

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New Year: New Features across social

There have been multiple changes on social platforms since start of the year so let’s take a look at how this might impact how we communicate. The world of social media is frequently evolving, with constant updates and changes keeping

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TikTok: It’s time to talk

If you’ve been wondering about TikTok make sure you attend next week’s Generation Academy webinar.   2020 will be known as the year that TikTok secured its place in mainstream culture.  Launched as ‘Douyin’ in China in September 2016. Parent

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The Big Fat Quiz of 2020 Toys & Games advertising

In a shameless re-appropriation of Channel 4’s quiz format, we bring you the key take outs from the 2020 Toys & Games advertising market. 2020 was characterised by disruption, challenges and pessimism. However, from an advertising perspective at least, it

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Generation Academy: Christmas Retail Round-up

Last week we hosted our final Generation Academy session of 2020, where we were joined by a panel of industry experts to discuss 2020 in toy retail and the long-term impacts of the pandemic.   On Thursday 17th December we

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