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5 Essential Tips for your Digital Marketing Strategy

With so many disparate businesses cropping up in the Digital Media space, the choice advertisers...

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5 Essential Tips for your Digital Marketing Strategy

With so many disparate businesses cropping up in the Digital Media space, the choice advertisers face to maximise their business goals is becoming ever more convoluted. With this in mind, we have put together five essential tips to help the

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Easter In Lockdown: Boost for the EMEA Toy Industry?

Generation Media’s Director of International Alex Taylor-Smith looks at the latest developments in lockdown restrictions across Europe, with some top tips to ensure your Easter marketing activity is cutting through effectively.   Despite the challenging times we are living through,

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1 year on the Challenges and Opportunities…

On the 13th of March 2020 we unknowingly embarked on what was going to be our last working day in the Generation Media Central London office for over a year.  Little did we know then what the next year would

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The Covid Effect in Germany

Generation Media’s Country Manager Anja Schuh offers the inside line on how the pandemic in Germany has affected the people, toy market and kids media usage.   Similar to the majority of countries across the globe, the pandemic has ground

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Social Media: So what’s new?

As expert-led webinars and trade press are focussing more and more on social media, we reflect on why and how brands should adopt social platforms as part of their communication strategies.   Social media is currently getting a lot of

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Join The Clubhouse

There’s a new platform on the block, and Elon Musk is a fan. But what is Clubhouse all about, and what does it mean for the digital ecosystem?   New social platform Clubhouse has attracted extensive press attention recently. Dubbed

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Online Heads to the High Street

E-commerce is fast becoming the priority for sales brands as Asos buys Topshop, Topman and Miss Selfridge and more high street stores face closure.   Online fashion retailer Asos confirmed on Monday 1st February that it is acquiring Arcadia’s Topshop,

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New Year: New Features across social

There have been multiple changes on social platforms since start of the year so let’s take a look at how this might impact how we communicate. The world of social media is frequently evolving, with constant updates and changes keeping

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