Thought Of The Week

5 Essential Tips for your Digital Marketing Strategy

With so many disparate businesses cropping up in the Digital Media space, the choice advertisers...

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The demand for On Demand measurement

With BARB releasing first official figures for TV Player Report last week, Lisa Morgan, Director of Client Services at Generation Media, outlines the importance of a transparent measurement system for the UK VOD market. “The latest Ad Association/Warc Expenditure report

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A Generation of Toys

Top toy surveys are nothing new but Toy News released one last week with a bit of a difference. The respondents of their survey were current executives working in the businesses of making, marketing and selling toys and were asked

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