Tablets rather than smartphones are having the biggest impact on Children’s media habits

Tablets rather than smartphones

Tablets rather than smartphones are having the biggest impact on Children’s media habits

Ofcom research shows that the number of children that own a mobile phone is going down for the 1st time since they started research in 2005 as the number of children who personally own a tablet has almost doubled year on year.
The overall number of children aged 5-15 that own a mobile phone has fallen 6% year on year to 46%. Whereas Tablet computers are growing fast in popularity, use of tablets among 5-15 year olds tripled in the last year. More than one quarter of infants aged 2-4 now use a tablet at home, while 39% of 5-7 year olds and 44% of 8-11 year olds do.
As a direct result, the proportion of children accessing the internet on a PC, laptop or netbook fell by three percentage points year on year to 88%.

As viewing habits evolve the proportion of children watching TV on a tablet has risen by a third in a year to 20% (up from 15% in 2013) while 33% watch on-demand TV.

The research also revealed that this popularity of tablets could be contributing to the declining number of children with a TV set in their bedroom, which has decreased by a third over the past five years to 46%.

Despite the decline of TV sets in the bedroom, children still say that they would miss TV (34%) more than other popular devices (17% for mobile, 15% for tablets and 11% for games console). However, older children aged 12-15 are twice as likely to miss their mobile phone compared to TV (37% and 18%, respectively).
Children aged 5-15 also spend more time watching TV every week (14.6 hours) than doing any other media activity, although there has been a decrease since 2013.

In terms of other devices, the proportion of children with games consoles in their bedrooms has also declined over the past year – down -6% to 41%. Does this indicate that more UK families are spending time together? Maybe, but with an increasingly number of children playing games on their tablet – up 7% year on year, maybe we are simply turning into a nation of tablet addicts – even when we are in the same room as our loved ones.

Source:

http://mediatel.co.uk/newsline/2014/10/09/ofcom-tablets-impacting-childrens-media-habits/

http://mediatel.co.uk/newsline/2013/10/04/ofcom-smartphone-use-decreases-as-children-turn-to-tablets/

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