We know that media represents a significant investment for any business. As successful media practitioners it’s our role to understand to what degree audiences are responsive to advertising and then calculate the potential return on the investment.
Key to this process is the definition of what represents a meaningful return on investment; defining the “R” in ROI, so to speak. Increasingly in this digital age of content based marketing, return can be defined in multiple ways. More traditionally via sales, but increasingly via engagement, ‘talkability’ (buzz) and ‘sharability’ of brand assets amongst stakeholders and brand ambassadors.
In this Brave New World of advertising, campaign tracking must be rooted in real world business metrics. Beginning with collaborative objective setting with our clients, then defining the necessary techniques to measure success.we are then able to develop & refine future campaign strategies.