Media Planning & Buying
There’s media planning and buying and then there’s media planning and buying in the kids and entertainment space.
The distinction is simply this; to be an effective media practitioner in this marketing sector you need to be top of your game, the entire game.
The entertainment market is fast moving, the media landscape ever changing and the clients necessarily demanding.
Whilst an expert media planner buyer needs the right tools for the job and we have the best available (including the full TGI set, Kantar TV audience analysis systems and of course access to our sister company, iGen’s insight team) they also need the experience to use them. All of our Teams are led by recognised industry experts and have helped Generation capture the coveted IPA CPD gold award.