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  • International


    ‘The Next Generation Media Exchange’ is a confederation of independent media agencies working in close partnership with Generation Media and led by Generation Media’s principles and culture.

    Why is it important?

    • To satisfy client demand for centralised management of global or pan-territory media strategy in the Kids, Families and Entertainment space.
    • To bring Generation Media expertise to important markets outside of the UK and the Republic of Ireland.
    • To maximise the benefits for our clients from programmatic advances resulting in the ability to buy locally and reach globally.
    • To tap into ‘local’ insight and knowledge blended with our successful operational formula to secure effective trading by being better informed.
    • To react and leverage media relationships with supplier partners that operate pan-regionally (eg. Disney, Sky, Turner, IP).

    Which markets do we operate in?

    • All major territories including Europe, North America, Australasia and the Pacific Rim.
    • Outside of these market Generation Media would invite and add additional ‘like-minded’ agencies to the confederation after a vetting procedure.

    How do we activate global buys?

    • Collaborative planning and buying approach between Generation Media and our local agency partner.
    • Through UK and Irish based media owner contacts with international offers.
    • Programmatically from the UK office underpinned by local agency knowledge and insight.

    What is the benefit to clients?

    • Centralised management of pan-territory strategies through ONE single expert contact point.
    • Ability to leverage media owner deals against total international expenditure with backed up, insightful and benchmarked rationales.
    • Drive potential cost savings through the amortisation of production costs and assets.
    • To manage, measure and recommend content and license partnerships across territories.