Digital Strategy Development
The Digital market is the fastest growing sector in the communications world. As an essential part of our clients’ marketing mix, we set up nGen – a division specialising in Digital engagement. Whether a brand is new to the Digital space or already established and looking to develop further, nGen provides strategic guidance and benchmarked delivery. With key audiences increasingly present in the online, connected space and with delivery technology constantly evolving – especially the advancement of mobile technology – there are a plethora of options available to an advertiser. Our growing expertise includes:
- Video on Demand (VOD) – from Nickelodeon to 4oD to YouTube, and everything in between.
- Display (from handpicked sites to wide-reaching Ad Networks and exchanges)
- Programmatic Buying
- Social Networks
- Parenting Sites
- SEM & SEO
- Mobile Advertising
- Affiliate Marketing
Our experts select the platforms that address the business objectives of our clients’ brand, product or campaign. It is without doubt the most accountable of media and we ensure that Digital works in tandem with other elements of the media mix to ensure memorability, engagement and measurable results for our clients.