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GM Thought of the Week

GM Thought of the Week

GM Thought of the Week

Is there longevity in the Child Influencer? In 2016, child influencers or ‘YouTubers’ embedded themselves in the psyche of every Toys & Games Marketer. So much so, whispers of the word ‘unboxing’ could be heard from every corner of Toy Fair! A year on, Generation Media’s digital ...

GM Thought of the Week

GM Thought of the Week

GM Thought of the Week

New York Toy Fair 2017 Last weekend, I walked over 75,000 steps. No.. this was not some new exercise regime, it was New York Toy Fair 2017. Spanning 443,000 net square ft. across 4 days (18th-21st February), thousands of global industry professionals jam packed the Jacob K Javits Convention...

GM Thought of the Week

GM Thought of the Week

GM Thought of the Week

Generation's Silver Lining Very exciting news from me this week...we recently achieved Silver Accreditation from the internationally recognised Investors in People, a level awarded only to the only top 5% of companies assessed across the world. This followed us achieving our third consecutive Con...

GM Director’s Thought For The Week

GM Director’s Thought For The Week

GM Director’s Thought For The Week

This week Associate Director Dan Chrystie discusses Toy Fair season and a look ahead to 2017.   The Toy Fair season got off to a bang in London and Nuremberg and alongside all of the wonderful products on show came an update from The NPD Group that the UK Toys & Games market continues...

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