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GM Thought of the Week

GM Thought of the Week

GM Thought of the Week

BT SPORT MOVES BROADCAST GOALPOSTS “Football forever” as the old adage goes. That may very well be the case, but there's another that goes "same but different". I could write an essay on how the beautiful game has changed even in my lifetime. I remember the birth of the Premier League back in...

GM Thought of the Week

GM Thought of the Week

GM Thought of the Week

YouTube's Attempt to Gain BARB Accreditation  There was an interesting piece in Campaign Live this week regarding YouTube’s attempt to gain BARB accreditation. The request has, unsurprisingly, been rejected by BARB, which is currently funded by the BBC, ITV, C4, Sky and the IPA. This hinged...

GM Thought of the Week

GM Thought of the Week

GM Thought of the Week

Growth in the Kids Audience Size As of April 2017, the BARB population of Kids 4-15 in the UK reached 9,000,000 for the first time, thus making the audience of children in the UK comparable to that of the entire population of London! BARB collects data from 5,500 homes across the UK, which collec...

GM Thought of the Week

GM Thought of the Week

GM Thought of the Week

All Change at the IPA Last Wednesday I attended the IPA’s annual member’s lunch at the Waldorf Hilton. A highlight is always a keynote speech from the IPA president and this year Sarah Golding, the newly appointed successor to Tom Knox, outlined her agenda for the coming years. This year m...

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