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Rough waters for Streaming Services

Rough waters for Streaming Services

Rough waters for Streaming Services

It’s always nice to be proved right, even if in the case of VOD giant Netflix there is a certain sense of schadenfreude about it. As long ago as 2012, I found myself questioning exactly how the likes of Netflix could continue to grow their audiences at the levels required to produce a show such...

Are DC Thomson bringing magazines back for the boys?

Are DC Thomson bringing magazines back for the boys?

Are DC Thomson bringing magazines back for the boys?

The January-June 2014 ABC’s released in August presented another period on period decline for the primary boys press market. 8 of the 10 audited titles saw a circulation drop, presenting a 10.6% fall in circulations across the primary boys market*. In contrast, the boys gaming market shows no s...

Silver Screen Inflation

Silver Screen Inflation

Silver Screen Inflation

A recent survey has found the price of a cinema ticket has seen the 3rd highest rise in inflation over the last 40 years, beaten only by The Daily Mai and a pack of 20 cigarettes. The study looked at a range of items, from flights to San Francisco and a Big Mac to the average weekly wage and the...

How We Plan at Generation Media

How We Plan at Generation Media

How We Plan at Generation Media

At Generation Media, we employ various research mechanics to garner insights into the different demographics identifying the best use of media channels to provide an efficient communication process. We heavily invest in market leading measurement tools combined with bespoke work from our sister comp...

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