‘Cradle to the grave advertising’ is a much-overused marketing phrase made famous by Sony and Fisher Price amongst others. ‘Get’em while they are young’, to paraphrase matters.
What is relevant and seemingly true is that if one makes a positive brand impression on a young person at an early age, it does tend to stick with them throughout their adult life. Sadly, the same applies for a negative experience.
Like our clients, we feel corporate accountability to uphold a responsible approach to advertising. We realise the impact that our work can have on young people and we address this in two ways: through building expertise in our specialist market and establishing a succinct methodology when it comes to carrying out our work.